Earlier this week, Gearbox CEO Randy Pitchford made headlines, when a comment he had made on social media started making the rounds online. The comment was in response to one potential Borderlands 4 buyer, who in a post on X said “this game better not be 80 dollars”. Pitchford then gave a slightly tone deaf reply, saying “real fans” would find a way to get their hands on a copy of the game no matter how much it cost.
Pitchford’s comment was met with a certain amount of backlash, and now the Gearbox head has shared another post in a bid to unmuddy the waters.
“If you want the truth, here it is,” he wrote, with an accompanying video from an earlier interview where he was asked how much Borderlands 4 would retail for. Here, the Gearbox exec admitted he did not know how much Borderlands 4 will cost.
“It’s an interesting time, right,” Pitchford said. “On one level, we’ve got a competitive market place. The people who make those choices want to sell as many units as possible, and they want to be careful about people who are price sensitive. So, there are some folks who don’t want to see prices go up, even the ones deciding what the prices are.”
He went on to state that there are also “other folks accepting the reality that game budgets are increasing, and there’s tariffs for the retail packaging” to consider.
“It’s getting gnarly out there, guys,” Pitchford said, adding Borderlands 4 has “more than twice” the development budget of its series predecessor. He reiterated that he really doesn’t know the price, but when pre-orders go live, that’s when we will all know how much Borderlands 4 will cost.